Cadillac has been named the Official Vehicle of the PGA of America, PGA Championship, KitchenAid Senior PGA Championship and KPMG Women’s PGA Championship. The three-year partnership was announced in conjunction with the Opening Day of the 2019 PGA Merchandise Show at the Orange County Convention Center in Orlando.
The agreement includes onsite activation rights and hospitality for Cadillac at these major Championships. Cadillac will also participate with media buys on both CBS and ESPN, during the network broadcasts of the PGA Championships. Vehicle fleets will be provided for players, and Cadillac will also feature the latest and greatest models prominently on-site at each event.
Cadillac is supporting PGA members by becoming a presenting sponsor of the PGA Professional Championship. Cadillac is also kicking off a grassroots program featuring a series of club events across all 41 PGA sections; the events will take place annually during the partnership.
“Cadillac is known for its impressive line of vehicles and groundbreaking technology, and we’re thrilled that they have partnered with the PGA of America and some of our most prestigious Championships to present to PGA Members and golf fans alike,” said PGA of America Chief Commercial Officer Jeff Price. “With its commitment to innovation that builds upon a storied history, Cadillac especially aligns with the PGA, our Championships and the game of golf.”
“Cadillac is in a very exciting time, as we are introducing a new vehicle every six months for the next three years, so partnering with the PGA of America provides the perfect platform to showcase the brand and our expanding portfolio of luxury vehicles,” said Cadillac Chief Marketing Officer Deborah Wahl. “Additionally, the PGA enables Cadillac to reach and engage a diverse demographic with multiple large-scale touchpoints each year. We are thrilled to be re-entering the sports landscape with a premier partner in the PGA of America.”